The goal of the Choose Print campaign is to present a fact-based message about print as an effective marketing and advertising resource as well as a renewable, recyclable, and sustainable environmental choice.

How are other members using the ChoosePrint.org Campaign?

ChoosePrint.org Campaign

Print is not only a powerful and extremely effective communication medium, it’s also renewable, recyclable and sustainable. Print has a very strong story to tell, and PIASC’s new “Choose Print” campaign is designed to tell it.

The year-long Choose Print campaign—including the new www.ChoosePrint.org website—officially launched during Print Week, on April 28, 2011. Our goals are to provide much-needed, facts-based education about print’s credentials; encourage organizations to include print in their marketing mix; and create more revenue for our members.

PIM will be implementing a monthly postcard campaign, targeting over 2,500 advertising agencies, graphic design firms, and communication executives within the areas that we serve.

We know that the campaign will be even more successful if members like you choose to participate in the program as well. There are many ways that you can get involved and help spread the word:

• Use the Logo – The ChoosePrint.org logo (and its usage guidelines) are available for download in the “Get Involved” section of the www.ChoosePrint.org website. Add this logo to your stationery, marketing materials, website, business windows and more.
• Promote the Website – The ChoosePrint.org website is filled with factual information about the benefits and “green” credentials of print. Invite your clients and prospects to visit it!
• Reprint Articles – Download articles about the power and environmental-friendliness of print, and reprint them in your company newsletters, on your website and in your marketing materials.
• Wrap Your Vehicles – Vehicle wrap and decal artwork is available, designed to complement your existing branding. Please contact Lola Faufau, 651.789.5504, for more information.
• Distribute Postcards – The artwork and print files for the monthly Choose Print postcards will be available in the “Get Involved” section of the ChoosePrint.org website. We invite you to print and mail these to your client and prospect lists.

The following articles have been drafted for you to use in your company newsletters and marketing materials.
No reprint permission or attribution is necessary.

What You Need to Know About the Printed Media and the Environment

Print is Powerful

Response to Solicitor's Inaccurate Statements About Saving Trees

The Environmental Impact of Print: Myths vs. Reality

Print Drives Both On- and Off-Line Sales

The Case For Direct Mail

Choose Print is an educational campaign designed to promote the value of print and to reinforce the fact that print is a recyclable, renewable and sustainable environmental choice.

Choose Print is sponsored by Printing Industries Association, Inc. of Southern California (PIASC), the not-for-profit trade association serving the graphic communications industry in Kern, Los Angeles, Orange, Riverside, San Bernardino, Santa Barbara, Ventura Counties as well as Clark County, Nevada.